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LIFESTYLE

Winter/party - 24

Lifestyle wanted to create a multi brand Autumn/Winter‘24 campaign for it’s private labels.

Towards the end of the year, there are many events to attend be it christmas shopping, travelling or parties. The end of the year makes us want to cherish these last few memories. Hence hoping on to the film camera trend of today and freezing the moment with a click of a camera. This campaign is all about capturing candid moments during the holiday/winter season.

ROUTE 1 : FREEZE THE MOMENT

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The end of the year is filled with occasions that make us leave our homes in stylish attires. Be it celebrating the onset of winters, going out for exciting night parties or travelling back home for festivities – we are always on the move. In this concept, Lifestyle takes on the role of spotting the ones who have their fashion moments on-point through the fashion eye lens.

ROUTE 2 : THE FASHION EYE

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*Did not release the campaign. These are just concept layouts.

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