The Brief

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Fashion Branding & Promotion

Create a fashion lookbook for the given label. Your branding should include logo, tone of voice, imagery, values and manifesto.

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Technical knitwear: This new label is pioneering a crossover between fashion and sport, producing garments that not only look good but offer breathability and warmth too. Progressively blending form and function via collaborations with computer programmers and yarn specialists, this is the knitwear of the next generation. The label is the product of a collaboration between DJ Nyomi Abenuga and sportsman. Charlie Owusu, both of whom were born in Hackney. Their shared interest in fashion is complement- ed by Charlie’s understanding of performance gear.