FUN . Innovative . creative
Tanishq
USA - CELESTE
The brief: Position Celeste as the most desirable, superior and one-of-a-kind form of natural diamonds housed only by Tanishq.
In the heart of the night, bioluminescent waves dance along the shore, a fleeting glow from nature’s depths. The Northern Lights paint the skies in colours that words cannot capture. The blue moon rises, luminous and rare, a reminder of nature’s extraordinary wonders.
And then, there’s Celeste. Each solitaire, a masterpiece born from the earth and crafted by human ingenuity. Our patent-protected nano-faceting technology transforms each diamond into a radiant marvel, unleashing a brilliance that rivals nature's greatest spectacles.
Celeste isn’t just a diamond—It’s nature’s brilliance, perfected.
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Visual Language:
To showcase Celeste Solitaires as ‘Nature’s Brightest’ we incorporate the visual device of awe-inspiring and rare natural phenomena such as Northern Lights, Blue Moon, Eclipses etc. And showcase our products in stark contrast to them.
ROUTE 1 : NATURES BRILLIANCE
Celeste solitaires are not just ordinary diamonds; they are a revolution in brilliance. Crafted with precision and unparalleled expertise, each diamond in this mesmerizing collection captures light and unleashes a fire that is truly breathtaking.
Beating ordinary diamonds, this is a collection of diamonds that stand a cut above the rest.
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A CUT ABOVE
50% MORE SPARKLE THAN ANY OTHER DIAMOND
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To capture Celeste solitaires in glorious detail, we incorporate white backdrops with macro-shots of Celeste jewellery in our design language. This gives an enhanced look into the cut of the diamond while also making the Celeste pieces, the hero of our visuals.
ROUTE 2 : A CUT ABOVE
