FUN . Innovative . creative
TANISHQ
INVITES
AUTUMN EDITION
The brief was to create invites for their pan India customers and premium (purple card) customers for their new diamond collection.
The campaign revolved around fine dining and high tea. Hence, elements in the invitations were inspired by ball/gala invitations from the 1900s.
DHAROHAR
The brief was to create invites for their customers for their new Diwali Collection called Dharohar collection. The inspiration for this collection was that women in the family pass down the traditions and culture. The 6 Key Visuals and produc t shots we shot for this campaign was indpired by this ideology and explores women and their emotions when they visit their ancetral home to celebrate the festival of lights; Diwali. The invite is meant to replicate old wooden jewellery boxes in India that are passed down from their ancestors. The invite unfold like a jewllery box.
Sankranti Subhakankshalu
The brief was to create invites for Sankranti to invite customers to their stores on this auspicious occasion.
The invite is inspired by the shape of a kite, flying kites is one of the traditions done for this festival. The card unfolds into a diamond shape and is tied together with a ribbon. The card is opened upwards revealing the contents in the invite. The unfolding of the card symbolises harvest and bloom. The front of the card is inspired by the design of a kite.
The invite consists of one insert showcasing the image of Nayantara and offer copy.
