The brief was for a product shoot for a new collection launched during valentine's day. This collection is for soulmates/couples. Each ring comes with a pair which is made from the same diamond, hence each couple shares a diamond. The diamond colour palette for Tanishq is blues and so the product shots take a blue tone to highlight the diamond. We used couple celebration themes as inspiration for the product shots. Celebrations like anniversary, dancing, engagement, proposal etc. These shots were later used in the digital catalogue and other digital assets. 

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This campaign also included KV's for digital assets, hoardings and print ads. These KV's feature couples of different ages from young to old, doing unusual and fun things together, celebrating their compatibility, showcasing they are soulmates. The images for these KV's were stock images that we then edited to fit with the colour palette of the campaign.